With a deep understanding of the organisation’s new direction, we developed a compelling visual identity that underscores their commitment to innovation. We also refreshed their website to bring it up to brand standards while continuing to emphasise their contributions to Canada's fintech sector, providing a seamless user experience and ensuring that visitors received a clear understanding of the organisation's mission and activities. Additionally, I manage their social media platforms and contribute to PR initiatives. I am also involved in the production of a podcast titled "Fintechs, eh?" alongside industry veteran, Sue Britton.