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Apaylo's existing website struggled to generate sufficient leads and did not adequately reflect the image of a modern fintech company. In addition, their brand identity needed a fresh, contemporary touch to resonate with today's audiences.
As the lead on the website redesign, I successfully steered the team through a comprehensive overhaul, modernizing the design and enhancing the user experience. In parallel, we subtly refreshed the brand identity, elevating the overall impact and appeal of the Apaylo brand.
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The brand colour isn’t just a hue; it’s an essential part of your identity. It’s the shade that instantly evokes feelings, memories, and associations with your brand.
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